Marketing challenges

What marketing challenges does McDonald’s face in the future? The market for McDonald’s is going global and has been changed by health concerns, introducing new marketing challenges.   McDonald’s profits are increasingly coming from overseas.   The European market led by France, Germany and Spain enjoys larger revenues than the US already, and the Asia, Pacific, Middle East and Africa markets are expanding rapidly (McDonald’s 2007). When entering a new market, the marketing department needs to examine the customers, the company as it exists in the new environment, and the competitors.   Additional external considerations include the Economic, technological, political/legal, cultural and social environments (Perreault 2006).   Features such as price points, access to media sources for advertising, laws and regulations, and eating habits and attitudes must all be evaluated for each new region entered.   This market research and monitoring of effective implementation is a big undertaking that requires changes in how headquarters deals with franchises.   Marketing management needs to rely more heavily on outside consultants, and analyze more data before making decisions. In addition, the demand for traditional greasy McDonald’s food is going down as concerns for health increase.   McDonalds has already shown its ability to change by taking the super size option off its menu in the wake of the movie â€Å"Super Size Me.†Ã‚   New menu introductions such as apples and milk cater toward health conscious yet busy parents.   McDonalds has also responded to an emphasis on higher quality, more expensive food by introducing gourmet coffee, the Angus burger, and chicken sandwich options (Bogoslaw 2007).   However, the new climate for fast food has allowed many competitors to threaten McDonald’s top position as McDonalds struggles to revamp its image. Marketing organizations need to be more customer oriented and market driven than they have been. With the rise of technology, mass media has become less effective.   On demand services have lowered exposure to advertising. As a result, marketers need to try harder to put their ads in people’s hands via cell phones, product placement, and other innovative strategies.   This results in greater customer research and approaches tailor- made for consumer demographics.   Unfortunately for many companies, this requires redesigning their entire culture, turning their focus outward to markets rather than internal bureaucracy. What results is an external culture with â€Å"capabilities for market sensing and market relating† (Staying Close 1999).     Ã‚  Market sensing is made possible with tools that understand how people are getting information about products, buying habits, and changes in market trends.   Market Relating involves changing products and marketing strategies to meet the changes identified in the market.   The more customers have access to instant technology, the faster companies need to change their strategies to compete with other companies, and the more fads will change as a result of the volume of information to which consumers have access. Bibliography Bogoslaw, David.   2007.   McDonald’s Sales Jolt Higher.   BusinessWeek, September 11, 2007. (Accessed October 24, 2007 McDonald’s Global Sales and Profit Momentum Continue. 2007.   McDonald’s Press Release October 12, 2007.   McDonalds Corporation.   (Accessed October 24, 2007 from http://www.mcdonalds.com/corp/news/fnpr/2007/fpr_101207.html) Perreault, William D and McCarthy, E. Jerome. 2006.   Essentials of Marketing 10th ed.   New York: McGraw Hill/Irwin. Staying Close, but Not Too Close, to the Customer.   1999. [email  protected]   December 10, 1999.   (Accessed October 24, 2007 from http://knowledge.wharton.upenn.edu/article.cfm?articleid=112)   

Blood Transfusion

BIOPURE INDUSTRIESA Marketing Analysis Based on the data from the case study by Jonn Gourville, Biopure Corporation , HBS, 1998April 20, 2005By Veronica Stepanova Executive  Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2 Situation AnalysisI. Human  Market†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 3II. Animal  Market†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 5 Marketing Plan  for oxyglobin†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 6 Final  decision†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 7 Appendix 1 A (Excel documents, separate attachment) Appendix 1 B Executive Summary Many opportunities are available in the human blood market due to several disadvantages of thecurrently available alternatives. Even more opportunities exist in the  animal blood market. †¢Oxyglobin should be positioned as a high-quality product designed for middle- to upper-classbudgets. †¢The price for Oxyglobin should be about $200 for the consumer and around $100 for the supplier(animal hospital) to account for distribution markups and other  carrying costs. †¢Distribution should be oriented in the regional  vicinity of the operation and implement largerclinics.In addition, only emergency clinics are to be targeted. Current opportunities are favorable for Oxyglobin’s launch. Situation Analysis I. Human blood market. †¢Patients with acute blood loss from  trauma  and surgery – 40% individuals aged 65+. †¢Chronic anemia  patients (any age) – 1. 5 million for the year 1995. †¢Blood loss, resulting from trauma (e. g. car accident) and exceeding 2-3 units (1 unit = 10% of  total blood content of human body) needs immediate  blood transfusion. †¢Price is largely cost-based (storage, implementation) – blood donation is free.Existing options. †¢Red  blood cells  and their components (hemoglobin, platelets, and plasma) are  collected viadonations, organized by blood collection centers and  then transfused into patients. †¢Current options allow for storage for 6  weeks in refrigerated conditions, consequently disposed of  if unused. Hemoglobin uses oxygen-carrying efficiency by 50% if not used  within the first few weeks. †¢Blood transfusion is subject to blood typing (A, B,  AB, O, positive, negative) andreception/rejection by the body. Incorrect matching may be fatal  for the patient. Infection risks slow down the process of  testing blood prior to its use and are  greater if blood isnot separated into components. Infections include the risks of AIDS, hepatitis B,  and contamination. †¢Blood transfusion is available on-site only (hospital or emergency room); as a  result, 30% traumapatients die prior to operation. †¢Blood supply is lower than demand, especially during peak periods (summer  months and winterholidays, during which car and other travel increases ? fewer donors and more patients). Blood substitutes. †¢3 companies in final stages awaiting FDA  approval (clinical testing). Entrance into market is difficult (all current processes patented) and  time-consuming – may takeup to 17 years (See case Exhibit 3). Potential to replace current blood drawing process by  component separation and purification, aswell as chemical modification and stabilization of hemoglobin. Reduced risk of contamination and increased storage capability of 2 years. Added benefits for patients with constricted or restricted blood vessels (smaller size improvedaccessibility to organs). Possibility of adapting animal blood cells for use in  humans. Risk of toxicity and body rejection (sped up  excretion). Competitors/industry players .A. Baxter &  Northfield Laboratories. †¢Both rely on human blood supply to  derive hemoglobin. †¢Red blood cells obtained from expired banks. †¢Require refrigeration. Baxter: †¢Leader in development and manufacturing of blood-oriented medical equipment. †¢Large facility – production capacity of 1 million units/year, spent $250  million on R&D. †¢Product – HemAssist – to be  priced between $600-$800. Northfield: †¢ Small facility –  10,000-unit production capability but possible expansion into  300,000 units/year. Focus on single product (PolyHeme), $70 million spent on development. B. Biopure Corporation. †¢Specializes in protein purification for pharmaceutical use. †¢Hemopure 2 years away from final approval. †¢Derived from the blood of cattle. †¢Production capacity of 150,000 but  possible production limitations due to expected concurrentusage of production equipment for animal version. †¢Need for removal of  hemoglobin clusters from product? excess process in  production ability. †¢Cost for Biopure at $1. 50 per unit of animal blood, but plan to match Baxter’s price for finalconsumer product.II. Animal blood market. †¢Mainly cats (35%) and dogs (50%). †¢800 dogs were brought to emergency  treatment due to acute blood loss in 1995,  2. 5% severe. Existing options. †¢15,000 veterinary clinics. †¢5% of vet clinics p erform emergency care, with a 75% referral rate from primary care  clinics. †¢Current blood banks insufficient, demand greatly exceeds supply: 2. 5 out of 30  cases treated. †¢93% blood drawn from donor animals (78%  in emergencies) – an ethically questionable practice. †¢150 units of blood transfused per emergency care, 17 per  primary care center (Appendix A). No effective blood typing or cross-matching systems. †¢Blood collection, storage, and transfusion too costly for proper operation. †¢Current cost of clinical care  to animal owners relatively high, undesirable. ? 84% doctor dissatisfaction with current alternatives. Blood substitutes. †¢Biopure’s Oxyglobin currently the only existing  FDA-approved substitute ready for launch. †¢No evident chemical difference in the  production process between animal and human supplement. †¢Animal supplement approved sooner than human equivalent due to less-strict regulations in theanimal consumer market. Production capacity of 300,000 units, $200 million spent on development (combined withHemopure) Marketing Plan for OxyglobinPositioning strategy. Most animal owners (enthusiasts) can be  assumed to be within the middle to  upperincome class, based on the extraneous costs of owning an animal (refer to case Exhibit 8 for a summary of  average costs of keeping a  pet). However, many consumers proved to be  price-conscious about spendingadditional funds on optional services (this will be analyzed further in the  pricing strategy); therefore, nopremium strategy should be used.The product should be positioned as  a high-quality supplement forblood transfusion, available to (affordable by) most animal owners. Pricing strategy. As cited, animal  owners expect to spend limited amounts of money on  animal care; thisis slightly different for emergency situations, where customers are willing to spend more,  as demonstratedby the survey results (Exhibit 8; Table B). The typical cost of a  blood transfusion to the customer iscurrently $100 for the traditional method; however, this price was  said to have been cost-unjustified.Still,veterinarians were cited as the  trusted source for determining a patient’s treatment selection, which putspressure on the new substitute segment to set  a competitive price standard. While profit margins mayprove higher on a higher-priced item, the  product’s sensitivity to reputation for being a supposedlyâ€Å"better, cheaper alternative† to currently available options, which would satisfy the currently largely-unfulfilled demand for blood transfusion, would pressure Biopure to price its Oxyglobin according tocustomer expectations (See â€Å"Existing options†, page 5 of this report).Those expectations, as  we can seefrom the attached appendix (Appendix 1 A and B), are that the price to the consumer be about $200 ($100to the veterinarian – keeping the  50% markup), which would give the company the largest  marginal gainin revenues (higher prices are actually marginal  losses! ), while still retaining the major demand (weconsider emergency care centers more important here,  since they have, proportionally, a much largerdemand than primary care centers).In terms of the  price difference between Oxyglobin and its competitorin the human segment, Baxter, the latter spent $50 million more on R&D than Biopure, so the pricepremium on Baxter can be  justified by higher costs; in addition, Biopure’s per-unit costs are significantlysmaller because it uses cattle blood. In addition, Biopure may price Hemopure slightly higher because of  the extra processing that goes into making it,  as well as the variation in  the segment and target audience(people are willing to spend more on  themselves than on animals). Distribution.Biopure should only target emergency care  practices. Although those only make up 5% of  the overall industry, 75% primary care specialists will refer  an acute blood loss case (such as a trauma)  toone of these centers. Furthermore, Biopure should target large practices (3+ doctors) through regionaldistributors, both of which account for the largest sales in  the industry. Considering the limited volume of  supplies Biopure is going to have, a  national distribution may not be desirable right away, until thecompany at least increases its production capabilities.A regional distributor would be local enough tounderstand the specific needs of its market (e. g. , New England), and a larger vet practice could provemore efficient (and less costly) in  terms of the availability of materials and  the reduction of transfers,thereby also reducing the consumer’s costs and increasing the rate  of success by providing a quicker  service (in other words, it would have more  cases, but more doctors available to  help overall, fewercases per doctor †“ see Exhibit 7).Of course, the drawback is that a large clinic would not be as personal. The 1 million dollar question: Should Oxyglobin be launched? – Yes. †¢Launching early allows for an audience test:? Achieve acclaim/recognition for a break-through discovery that is beneficial because it-Fulfills an unsatisfied/dissatisfied need (better quality blood  transfusion, availability);-Reduces costs to both suppliers and consumers.? Easier entry into secondary (human) market –  Ã¢â‚¬Å"tested on animals† – more trusted  than untestedcompetitors.?Potential to utilize production to full potential (instead of splitting up with Hemopure); later on, dividebased on larger per-unit profit (and  not necessarily the stated 150:300 ratio).? If fails or doesn’t test well: – Would aid in the decision about improving current human version (complete discontinuation notan option due to  the immense initial investment in R&D);- Reduce the shock of having to change both formulas (processes) simultaneously – longer timespan gives better flexibility and more time for testing and improvement – less drastic. Hemopure and Oxyglobin,  although similar in purposes, are meant for two completelydifferent segments; they should not be compared based on price because price expectations aredifferent for humans than they are  for animal needs; the demand for Oxyglobin  is clear andsignificant, while the demand for the same product in the human market is questionable. Therefore, stick with Oxyglobin – which already has the approval – and launch it.

abortion Essays (813 words) - RTT, Abortion, Fertility, Free Essays

Abortion is the act of destroying an un-born fetus in a woman?s womb. Its known as one of the most controversial issues discussed in today?s society. The topic can be put into two categories; pro-choice, and pro-life. Those who support pro-choice believe that abortion is a woman?s right, and that abortion is acceptable. While on the hand those who support pro-life believe, abortion is morally wrong, and can be considered murder. However the issue has caused a great deal of turmoil in the world. Some protesters have even killed other people over this issue, which is ironic because killing human beings is exactly what those people are protesting. Pro-choice advocates argue that abortion is not murder, because life does not begin until the child is born, or sometime relatively close. Since the idea of life depends on ones religious, and theological views, it can make a complicated argument. However, from a scientific stand point, theres no room for argument. Scientist believe life begins at conception, and continues until birth. The definition of alive is, that a being is growing, developing, maturing, and replacing its own dying cells, which a fetus is capable of doing. Pro-choice advocates have argued that a woman had the right to her own body, and that the government shouldn?t be able to control a woman?s body, which is true. A woman, just like any other human being should have complete control to their own bodies. Having an abortion is murder, it is giving a woman the right to murder an unborn fetus. A woman has the right to get pregnant, and should take full advantage of all the possibilities and options while getting pregnant. Allowing a woman to have an abortion, is allowing a woman to commit murder. Abortion is immoral and wrong, with the exceptions in cases of incest, rape, and when the mother?s life is in danger. Using abortion as a form of birth control is murder, it is killing an unborn fetus. Believing that abortion is a woman?s right to her own body is startling to believe. Never has a state granted a citizen the right to have another person killed in order to solve a personal, social, or financial dilemmas. Abortion can also lead to many physical, and or mental problems. About 10 percent of women who have an abortion will suffer immediate complications. And about 2 percent are considered life threatening. Another likely complication is Pelvic Inflammatory Disease, which can later lead to infertility. Some of the more major complications which can occur at the time of an abortion are: Genital Tract Infection, excessive bleeding, embolism, ripping or perforation of the uterus, anesthesia complications, convulsions, hemorrhage, cervical injury, and endotoxic shock. The most common "minor" complications include: infection, bleeding, fever, second degree burns, chronic abdominal pain, vomiting, and gastro-intestinal disturbances. Post-Abortion Syndrome better known as PAS can be a mental after affect from abortion. A Los Angeles Times survey back in 1989 showed that 56% of women who had an abortion felt guilty, and 26% felt guilty about having an abortion Abortion isn?t always successful, there are about 50 failed abortions cases a year. A failed abortion is when a woman attempts an abortion and the fetus survives. Fused joints, Cerebral Palsy, growth retardation, missing limbs, or digit abnormalities and other congenital problems are just some of the medical complications that can result after abortion. A failed abortion can either be a continued intrauterine pregnancy or can also take place as an ectopic pregnancy. A continued pregnancy is a normal pregnancy, in which the woman can go on to give birth to her baby. An Ectopic is a pregnancy that takes place in the fallopian tubes and is not a result of the abortion, its a natural occurrence, and can actually be the reason of the failed abortion. Ectopic pregnancies that are not terminated can be fatal. After having an abortion there are many effects that can occur in future pregnancies. About 24.3 percent of women experience complications in future pregnancies, after having an abortion. Excessive bleeding, premature delivery, cervical damage, and even infertility are just some of the complications that women can experience after an abortion. Placenta previa, a condition producing extremely severe,

In the Shooting Salvationist, David R. Stokes recounts the murder Essay

In the Shooting Salvationist, David R. Stokes recounts the murder trial of fundamentalist clergyman J. Frank Norris. Despite muc - Essay Example The court was told of the Norris’ feuds with the Fort Worth Mayor where the preacher had alleged that the city Mayor was an adulterer. Mayor Meacham swore to his friend, D.E Chipps that, â€Å"something must be done† to stop Norris behavior (Stokes 56). Chipps, a local businessperson, agreed to face up to the preacher to threaten him against tainting the local politicians. On July 17, 1926, Chipps entered Norris office and threatened to kill him if he continued to attack the Mayor. According to an eyewitness, L.H. Nutt, Chipps then appeared to have left the building before storming back with the same threats. Norris was standing in front of his desk where a gun belonging to the guard of the church was kept in a drawer as a ‘safety precaution’. Norris then short Chipps three times and claiming that the attacker was â€Å"stronger and could easily have overpowered† him had the brawl resulted into a physical fight (Stokes 112). The defense team stood it s ground that Norris acted in self-defense. According to Stokes, the defense team insisted that Norris’ popularity, fundamentalism views on modernity and his castigation of local leaders and sinners had attracted many enemies including the Mayor. Stokes and the final verdict seemed to agree that Dr. Frank Norris had not premeditated to murder Chipps. He only feared that the drunkard man endangered his life. To strengthen their case further, the defense team presented evidence of Norris inquiring from Nutt about Chipps identity. The case would have yielded different results had the court been presented with evidence that the preacher indeed had prior acquaintance with the victim. On these grounds, the court appeared to be reluctant to convict Dr. Norris of first-degree murder (Stokes, 34). Previous acquittal of Dr. Norris on arson and perjury also served to strengthen his ‘not-guilty’ plea. The prosecution team tried unsuccessfully to relate the two cases as proof that the preacher was culpable of the murder. This was never going to add weight to the case that was facing public scrutiny like never before in the American justice delivery history. There was an apparent fall-out between the public and the once renowned preacher. This was a weak point in the prosecution team because of the enormous task to proof behind reasonable doubt that it was not acting due to public pressure. Ultimately, this proved to be the breakdown of the trial in Norris favor as prosecution team appeared to be overreached. Stokes blamed both the jury and the prosecution team for the apparent injustice of finding Norris not guilty. The prosecutors could easily have won the case had they charged Norris with second-degree murder. Their overly vicious immovable decision to stage a â€Å"first-degree murder case or nothing† was not justifiable under the overwhelming evidence of the contrary (Stokes 150). The jury on the other hand appeared not to consider the possib ility of advising the prosecutors to reconsider their stand. Their final decision baffled the whole world because the enormity of the case warranted a better rationale for a ‘not-guilty’ verdict. Stokes noted that Norris had â€Å"great gifts and abilities† but he exercised â€Å"coercion, control and manipulation†¦Ã¢â‚¬  to further his cause (Stokes 105). Dr. Norris strongly believed that â€Å"the end always justified the means† as he went to every length, including lying, to expand his doctrine of

Challenges in Lobbying strategies Essay Example | Topics and Well Written Essays - 250 words

Challenges in Lobbying strategies - Essay Example Second, service providers usually provide e-mail senders with adequate space for data storage. As such, the sender can store the information for future reference. It is also relatively cheaper for reaching out a large number of people who may be important for successful implementation of the proposed policy. However, relying on e-mail as the main communication media also bears some risks. First, the target recipient might miss the chance to see the crucial information. This is because the message can go directly to the recipient’s spam box. Consequently, there will be permanent communication failure, which translates to policy implementation breakdown. Second, if the recipient does not have access to internet, there may be delayed response to the problem, which is very crucial for the wellbeing of the society. Lastly, emails can be hacked and viruses often impair message delivery process through file corruption. Consequently, it remains clear that email cannot replace face-to-face communication if the message is to be delivered precisely and win the hearts of policymakers. Unlike emails, face-to-face communication gives the message sender the chance to use non-verbal cues to express how grave the matter is (Bailey, Cerio, Stanley & Harp, 2007). Nonetheless, email communication st ill remains a cost effective and fast means of delivering important

How Islamic law and American law deals with various aspects of the Dissertation

How Islamic law and American law deals with various aspects of the human life - Dissertation Example Center of discussion in this paper are American law and Islamic law that are geared towards achieving justice. There emerges a problem though as some people tend to differ with the way both laws are handled This is because; non-Muslims do not understand Islamic law while Muslims on the other hand would like to have their own courts that would be handling their cases, especially in countries where Muslims are the minority. Some non- Muslims associate Sharia law with â€Å"ruthlessness.† This is especially when it comes to punishing offenders by either public whipping or stoning. Many people especially non-Muslims tend to have a problem with some of these forms of punishments. To a Moslem, that is just a form of obeying Sharia, which is considered as God’s Law. There is no problem in implementing God’s law when it comes to Sharia law. On the other hand, American law appears to take a different route. The law dictates that there should be democracy in everything inc luding when passing judgments. There are, therefore, differences between Islamic Law and the American law. In America, stoning and whipping suspects in public is considered illegal. This act is considered as being contrary to human rights. This notion about Islamic law being tough and firm against culprits has brought fear among many states in the United States of America, where the number of Muslims has been rising especially after the September 11 attack. Islamic laws have been used in many states but that fear has prompted many states reconsider outlawing the laws as they consider them going against basic human rights. Since America believes in the values of democracy, many are of the opinion that Sharia Law is sometimes extreme and go against human rights expectations. This paper will outline the view of Islamic laws and American law and delineate frictions in the two laws especially in America. These challenges have emerged as there have been cases in court where there appeared to be conflicts between American Law and Islamic Law. An example is a case that occurred in the state of Florida. Freeman was a woman who had converted to Islam. Islamic women are not allowed to uncover their faces in public. Their faces should be covered. As Freeman had converted to Islam, she was bound by the Islamic laws as well. Freeman was to have her photo taken, but she declined to remove her face covering. Within the Islamic law, Freeman was without crime. On the contrary, the state of Florida revoked Freeman’s driving license. This act prompted heated views from Muslims and non- Muslims alike. The state of Florida was acting within their law which emanate from American laws where they felt that it was better revoke Freeman’s driving license. From this act by the state of Florida, one can assume that all women irrespective of religion are supposed to have their photos taken with their faces uncovered. On the contrary, this is not the case in all states in Amer ica. In some states in America, one does not need to have to a photo taken to procure a driving license. What is required in those states is only a birth certificate or a social security card. These conflicts arise from having an interest a state is so much interested in protecting and a phase of Islam that a Moslem would be willing to articulate (Amanat 112). In many of the cases, what seems acceptable in Islamic law appears to contradict with American law. Under Islamic law, teachers and pupils should be dressed according to their respective law. On the other hand, American law does not dictate a specific dress code for either students or teachers depending on religion. This seems to forge conflicts between the two laws. In the state of Pennsylvania, there is a law stipulated prohibiting the wearing of any dress or exposing any mark that would portray the wearer as being a member of a certain religion. In such a state, it becomes difficult for a Moslem

PPD3 Portfolio part 2 Essay Example | Topics and Well Written Essays - 1750 words

PPD3 Portfolio part 2 - Essay Example Externally, the company attends job fairs, creates advertising literature in multi-media formats, and also sends recruiters to colleges and universities across the country and abroad to identify the most appropriate talent for its many diverse consulting and specialized service divisions. Much like other organisations, ARUP has considerable hiring criteria that must be met in order to be considered a valid employee candidate. These include having technical education skills, management experience and education, strong dedication to communication and customer service skills along with technological education and know-how on a variety of software platforms. It seems the goal of ARUP is to test individuals in their second interview, depending on their potential role within the organisation, using software testing objectives and scenario planning to identify how the individual would respond to various management situations and/or crises. Some of these criteria were identified during the r ather long interview process. One specific labour-related criteria that was identified as being necessary for landing a career with ARUP is the ability to function within a decentralised organisation. ARUP attempts to involve all of its employees in decision-making rather than having knowledge and decision trickle from the top tiers of senior management. Each employee is given a great deal of autonomy in their job role functions and provided the necessary training to become more interactive in the daily operations of the business as innovators and decision-makers. Thus, the main focus of ARUP seemed to be making sure that the candidate had the ability to function well within this type of hierarchy and remain dedicated to securing long-term customer service focus and team methodology. â€Å"Leaders aspiring to be effective in multicultural environments must develop an awareness of the different dimensions of culture that are and will be most central to their different constituencies of customers or followers† (Shriberg & Kumari, 2008, p.20). ARUP operates in a global, multi-cultural environment consisting of employees from different cultural backgrounds and ethnic backgrounds, therefore diversity remains a top focus for the organisation and its leadership. Further research identified that this is becoming a paramount skill to maintain in the global marketplace related to knowledge of different cultures and how they tend to interact with one another in a diverse business environment. In fact, research identified what is referred to as Hofstede’s Cultural Dimensions Framework which shows the different cultural preferences and attitudes associated with certain employees. For example, individualistic cultures have more of a drive for empowerment and autonomy in job roles and demand rewards for their accomplishments at the individual level. Collectivists, under this model, which is common in Asian and Middle Eastern countries, have more affiliation for group work and tend to consider themselves part of a larger family and thus demand rewards and acknowledgement based on group involvement and participation (Blodgett, Bakir & Rose, 2008). It is important at ARUP to maintain these skills and would likely be an important job-related skill to have that is backed with cultural education and experience working within diverse work groups in many different

Education Essay Example | Topics and Well Written Essays - 1500 words - 5

Education - Essay Example An official curriculum is a written guide from the learner’s perspective clearly describing a designed plan to make both teaching and learning more effective. In education, an official curriculum provides a basis for accountability; it is a framework outlining the specific procedure and plan to be used in the teaching of the content. As a student, you will often notice that different courses have different instructions and resources that can be used to achieve the course objectives that not only state what is expected of the student, but also what is expected of the teacher. Operational curriculum is defined as what is taught by the teacher and how it is communicated (Posner, 2003). An operational curriculum states what students are required to learn in a specific subject, and the knowledge and skills they are to acquire from a particular subject. Operational curriculum helps to gauge how well a student understands the content by relating what is taught in class and the specif ic learning outcomes for the student. For example, the instructional content of mathematics is taught and communicated differently at different grades to ensure the concepts like multiplication and addition are understood proficiently. The hidden curriculum includes the norms and values of the surrounding society (Posner, 2003). The community most often demands that a school curriculum should be able to promote the right values, and as much as the school educational curriculum may be perceived suitable for children in terms of promoting such values, children might be vulnerable to few elements within the society which might pervert the educational process. For this reason, the hidden curriculum... This paper approves that an official curriculum provides a basis for accountability; it is a framework outlining the specific procedure and plan to be used in the teaching of the content. As a student, you will often notice that different courses have different instructions and resources that can be used to achieve the course objectives that not only state what is expected of the student, but also what is expected of the teacher. This paper makes a conclusion that the structure of the disciplines that has been promoted by Jerrold Zacharias, a scientist who for a long time had been attempting to improve the physics curriculum and saw this perspective as an avenue for incorporating modern physics into it. He is of the opinion of teaching only the most fundamental concepts and at the same time teaching students how to derive the rest of the knowledge from the same concept; and in the process of learning a lot of things can be applied practically and less of theory which will just remain in the mind. The Cognitive Perspective has its promoters in science such as Piaget who spent a lot of time trying to understand how children’s minds work and how different their thinking was from that of adults and how it was that they got to â€Å"learn† things that were abstract in nature. He shows how children need to be ready for the cognitive learning process to take place. Behavioral Perspective has been promoted by Edward Thorndike, the founder of behavioral psychology. He provided the necessary scientific theory for behavior through his works on behavioral objectives, in Arithmetic he was able to contribute greatly into the creation of a behavioral curriculum.

Nile river Essay Example | Topics and Well Written Essays - 1250 words

Nile river - Essay Example The river is not only thought to have meant different things to the different countries of its basin, but also to have deeply intrigued the wider world. On the one hand it’s widely perceived as â€Å"Egypt’s lifeline† ever since the days of the earliest Pharaohs, which is best described by the well-known statement of the Greek historian Herodotus – â€Å"Egypt is the gift of the Nile† – uttered in 460 BC (Martinon 53). On the other hand, the Nile plays a crucial economic, political and cultural role nowadays, and its importance is considered greater than ever, with over 300 million people depending on the river for drinking water, irrigation, etc. (Tvedt 1). The Importance of Nile for the Nile Basin States and Societies As Tvedt points out, water has been the principal concern of humanity ever since the dawn of civilization, with most of the population living on the banks of large rivers, like Euphrates and Tigris, Ganges, Indus, Nile, etc.; not surprisingly therefore, the consecutive societies have been fundamentally shaped by that fact since the times of Sumer (2). No international river basin, however, has more complex and eventful history, either in terms of water politics and their impact on the respective societies or in terms of actors involved, than the Nile’s valley (Tvedt 3). On the other hand, it was the twentieth century, or the period of European imperialism, with its rapid technological and scientific advance that actually brought about a revolution in the conceptualization planning and use of Nile’s waters, and had far-reaching implications for the development of the Nile basin region. Being home to many polities, including â€Å"a number of kingdoms of various degrees of stability and forms of administrative machinery†, the Nile valley was both culturally and religiously diverse when the British took control over it (Tvedt 5). In northern and central Sudan – under the Mahdiâ⠂¬â„¢s rule – the irrigated agriculture had played rather modest role of economic importance, as against trade; while to the southeast, the islands of Lake Tana housed one of the world centers of the Coptic Church (Tvedt 6). Thus, according to Tvedt, there had not been processes of economic and cultural homogenization, but rather, the various Nile environments framed, although partly, many different â€Å"special patterns of man-river relationships and forms of regional identification† (6). The Importance of Nile for the Transformation of Egypt into a Modern State Although being a relatively short period in the overall history of the Nile, the years of the British colonial expansion into the Nile valley could be considered the first time when the river became conceptualized as a political and hydrological planning unit (Tvedt 7). During that period various actors, besides the British imperial system, got involved in what Tvedt calls â€Å"a great drama of Nile politic s and river-valley development† – Egyptian kings and nationalists, Ethiopian emperors and priests, Nilotic cattle herders, Mussolini, Eisenhower, Gamal Abdel Nasser, etc. (7). Insofar as the British played the major role, it’

Dancing in a Winter Wonderland Managing Stakeholders Case Study

Dancing in a Winter Wonderland Managing Stakeholders - Case Study Example There are different theoretical approaches to stakeholder management in an organizational context. They are; agency theory, transaction cost economics, competitive theory, institutional theory, stakeholder theory, and network theory. In the context of event management, it is worth considering the stakeholder theory and the network theory. The stakeholder approach deals basically with groups or individuals who can affect the performance of an organization and whose interests are taken care of by the management (Freeman, 1984; Frooman 1999) Power, legitimacy and urgency are identified as the basic attributes of stakeholders (Mitchell et al 1997) The network approach talks about the positions of different actors created by the links among them. (Thorelli, 1986) A different kind of social relationship among actors is assumed in the network analysis (Galakiewicz, 1996) Thus actors, activities and resources are the basic concepts in a network (Johanson and Associates 1994) The actors in th e network own and control resources and carry out activities by combining resources (Sharma, 1993) While stakeholder theory is mainly static the network theory deals with the dynamic process involved in changing the network. Thus event management encompasses the basic elements of both of these theoretical approaches. Therefore it becomes important that the event is conducted skillfully so that it becomes valuable to all the stakeholders. One of the most cited reasons for the failure of any event is the lack of resources. Lack of resources can be identified by the inability of the event management to attract more sponsors and donors. Thus the success of the events depends largely on the support from stakeholders. This adds to the proposition that the event managers should manage the relationship with the stakeholders more efficiently. The literature on event management has established the relationships between the management of events and the stakeholders (e.g. Getz, 1997; Watt 1998; Long, 2000; Lvendahl, 2000) However it needs to be mentioned that there is no documented evidence of the application of the stakeholder theory in the event management contexts (Reid & Acordia 2002)

Manufacturing Process Essay Example for Free

Manufacturing Process Essay Tool post spanner For making adjustments to the tools Chuck key Used for tightening or loosening the bolts on the chuck Parting tool To remove finished parts. Procedure †¢We took a mild steel round 25*80 mm long piece and set it in the chuck with the required length by the use of chuck key. †¢Then marked the job as per given measurements with the help of steel rule and calipers. †¢Did the steps and cut edges with the help of side cutting tool. †¢Repeated the procedure 1 to 4 for mild steel round 25*50mm †¢Went to drilling process, and made 10 mm of diameter for mild steel 25*80. Did the free and plane operations and finish the job as per given sketch. Calculations required The calculations are for both turning and drilling. turning N = speed in revolutions/minute (RPM) k = speed (V) and part diameter (Di ) V = needed cutting speed D1= is largest part diameter drilling Drill speed k is a Constant D is Diameter of the drill V is the cutting speed ? Pictures: Discussion Majorly the two processes that were involved in our experiment were turning and drilling. The machine used was a manual lathe machine. Overheating of the tool and the work piece proved to be the basis of many errors seen within the finished work piece. other problems during the processes were creating of long chips which had to be cut in order for the experiment to go on further. Breaking of the tool was also experienced. Conclusion The machine used was a manual lathe machine in which most of the processes had to be worked out and supervised by a trained professional . the major errors in this experiment are caused by the mistakes of the handler. The rotation of the work piece, which is handled by the supervisor, must be precise and constant; otherwise the problems which arrive are the breaking of the tool and the creation of long chips. to rectify this error the use of automated lathe machine can be done. In this day and age automated lathe machines are the way to go because manual lathe needs hours and hours of supervision and in the end the product is not even as accurate as a product that can be used by a consumer. A better coolant and a cooling method can also be used to reduce the heat which can lead to inaccuracy.

Mary Wollstonecraft and Gender Inequality in Our Modern World Essay Example for Free

Mary Wollstonecraft and Gender Inequality in Our Modern World Essay Ridgeway states that â€Å"In the United States as in many other societies, gender relationships are changing and inequalities between men and women are questioned in virtually every sphere – at work, in the home, and in public affairs.† In Mary Wollstonecraft’s â€Å"A Vindication of the Rights of Women,† she argues different issues about women’s role in society, and she called for equality between men and women. However, even now women still demand equal rights with men because gender inequality still exists throughout different countries in the world. Since â€Å"A Vindication of the Rights of Women,† many issues have changed for women in society in various fields such as education, employment, and politics, but some specific problems exist now. In the modern world, there are many gaps between men and women in different positions. Wollstonecraft’s piece still applies to women in the modern world because of social, economic, and political inequality. Wollstonecraft argues that women’s societies are neglected when she wrote hundreds of years ago. This is still true in the present day because in most societies men and women are allocated diverse duties, rights, and privileges. Women and men have different roles in society. Gender inequality is characterized by the social process individuals deal with. According to Wollstonecraft, â€Å"There must be more equality established in society or morality will never gain ground, and this virtuous equality will not rest firmly even when founded on a rock† (198). This means that society plays an important role in determining the position role of the women, and that role depends on religion, traditions, and customs. They are attached to values joined to human well-being and prosperity. Research shows that â€Å"Sex categorization unconsciously primes gender stereotypes. This allows the stereotypes to become cognitively available to affect our behavior and judgments† (Fisk ). Regardless, how much they truly do shape our conduct can vary from inconsequential to huge depending on the particular situation and our own specific goals and interests. For example, in general, men are accepted by society to be particularly more skilled than women in male work -settings such as engineering, sports, and positions of expertise, while women are advantaged in female- work settings such as childcare and communication. In other words, Wollstonecraft acknowledges society expects a different thing from men and women. Also, Wollstonecraft writes about the role of women in the economy is not as clear and concrete as it is for men. Wollstonecraft mentions that â€Å"Business of various kinds they might likewise pursue if they were educated in a more orderly manner, which might save many from common and legal prostitution† (205). In other words, people don’t know what women can accomplish because they have never been allowed to fully participate in the economy because of gender-defined jobs. In most of the world, women spend more hours working than men. In addition, they spend a lot of energy doing housework which is unpaid and along these lines not considered when economists analysts measure the amount of work done by men and women. Indeed, even women who have full-time occupations do the majority of housework in the household. In most countries, women possess an exceptionally small percentage of the basic leadership positions in the upper economic range. Although women work more hours than men, the wage gap between the genders remains generally static between women and men working full time according to the study in the article, â€Å"Women still make only about 80% of what men earn for full-time work† (Ridgeway). Also, corporations should assist in treating both women and men similarly because when women choose to have kids and stay home for maternity leaves they dont make it up the chain of leadership. However, companies should significantly assist in executing approaches that incorporate women again into the workforce in senior positions after having children including more flexible advancement processes and activities as strategic scheduling. Furthermore, Wollstonecraft discusses that women’s politics has been intangible for many years and still exists in the modern world. According to the article, â€Å"Women are less likely to hold managerial or supervisory positions, and when they do, their positions carry less authority† (Ridgeway). Men have had the monopoly on political power for a long time which indicates gender inequality and led to its continuation. Even in democratic societies, gender segregation happens in governmental issues both concerning assumptions about political devotions that fall along gender lines, and dissimilar gender representation inside delegate vote based systems. Truly, this is considered obvious when women couldn’t even vote. Wollstonecraft writes that â€Å"They might also study political, and settle their benevolence on broadest basis, for the reading of history will scarcely be more useful than the perusal of romances† (205). The participation of women in politic al life is one of the most important elements of the democratic process in a country. Therefore, the weakness of democratic mechanisms and forces in society contributes to the marginalization of women’s political participation. Public and private communities should strengthen their capacities to contribute to the development of their female population. It should be noted that traditional societies are more likely to recognize women’s political rights. This is important because women with access to political power might have an opportunity to change her situation thus disrupting the narrative that men are the traditionally powerful ones in society. Obviously, when Wollstonecraft wrote the â€Å"Vindication of the Rights of Women,† she opened the doors for women’s rights. Wollstonecraft piece is still applicable to women in the modern world because of social, economic, and political systems. Although women have equal rights in some fields, some issues of equality regarding society’s rights and duties are still with us today because it depends on society how people think about and respects women. Works Cited Fisk, Susan, â€Å"How Does Gender Inequality Persist?.† Gender.stanford.edu, Monday,2 May. 2011, http://gender.stanford.edu/news/2011/how-does-gender-inequality-persist. Ridgeway, Cecilia. L, â€Å"HOW GENDER INEQUALITY PERSISTS IN THE MODERN WORLD.† Scholarsstrategynetwork.org, June. 2013, http://www.scholarsstrategynetwork.org/brief/how-gender-inequality-persists-modern-world. Jacobus, Lee, editor. A World of Ideas. Bedford /St. Martin’s, 2017. Mary, Wollstonecraft. â€Å"Of the Pernicious Effects Which Arise from the Unnatural Distinctions Established in Society†. Bedford /St. Martin’s, 2017, pp. 198-205. NSCC Grading Rubric for Composition I and II Note: All essays are marked for errors and include comments. This rubric shows the breakdown of your score. Any essay that does not meet the requirements of the assignment may not be graded and may receive a zero. Any essay that contains an abundance of major grammatical errors or numerous repetitive errors that negatively affect the meaning and readability may lose extra points. A. Content Topic Fits assignment, narrowed appropriately, focused, original, shows independent thought, creative Thesis Statement Clear, strong, focused, logical, and insightful Rhetorical Technique Adheres to assigned rhetorical technique or blends rhetorical techniques effectively to enhance the strength of content Support Evidence, details, examples, and explanations are sufficient, thorough, accurate, logical, well-developed, and effectively support claims, ideas, and the topic Critical Thinking Appropriate level of analysis, evaluation, inference, or deduction of issues related to the topic Comments Possible Score Your Score 25 B. Organization Thesis Placement Thesis statement is logically placed for the specific essay Introduction Catches reader’s attention, accurately introduces scope of paper, interesting Conclusion Leaves reader with a sense of completion reemphasizes point and/or motivates reader, the appropriate ending for essay Paragraphs Each paragraph is well developed and relates to the thesis has a strong topic sentence and presents solid supporting information Sequencing Careful development of related ideas in coherent, sequential paragraphs with smooth and logical transitions that create a smooth flow of the essay Comments Possible Score Your Score 25 C. Editing Grammar Essay is free from major errors, such as fragments, comma splices, run-ons, and agreement errors, and minor errors, such as punctuation and capitalization Style Tone is mature, consistent, and suitable, a voice is appropriate for academic writing, and awareness of audience is evident Language Sentences are forceful, clear, and logical, a variety of sentence structures are present, and diction is precise and expressive using college-level vocabulary Presentation Correct MLA style formatting, including MLA style heading, double-spacing, correct margins, and font style and size, with a strong title and indented paragraphs Comments Possible Score Your Score 25 D. Documentation Sources Appropriate amount of research is used from credible and quality sources instead of sources such as encyclopedias, SparkNotes, eNotes, BookRags, Wikipedia, answers.com, or the like; sources support rather than overwhelm the writer’s ideas Borrowed Information Quotations use quotation marks or are put in block format if needed and are written exactly as the author intended, paraphrases and summaries are written well and do not change the meaning of the original, information is integrated smoothly into text and thoroughly discussed, and quantity and quality of information is appropriate In-text Citations Formatted correctly with a signal phrase and a citation that matches the first element of the works cited the entry Works Cited Page Starts a new page, entries are double-spaced and indented correctly, information is incorrect order and complete, and no extra sources are listed that are not cited in the essay Comments Possible Score Your Score 25 Total Score Possible Score Your Score 100

The Production Of Gorillaz Album Plastic Beach Music Essay

The Production Of Gorillaz Album Plastic Beach Music Essay Creators of Gorillaz, musician Damon Albarn and artist Jamie Hewlett, began working on a new Gorillaz project in November 2007 called Carousel,[1] which evolved into Plastic Beach, the groups third studio album.[2] In the November 2007 issue of Q, when asked what his top priority for 2008 was, Damon Albarn replied Well, Im doing the next Gorillaz thing, but it wont be called Gorillaz.[1] In the February 2008 Gorillaz-Unofficial interview, Jamie Hewlett elaborated on this, saying I think the idea behind it is that its like how The Who presented their movies Tommy and Quadrophenia and so on. Those were presented as by The Who even though none of the members of the band were in the movies. I dont think anyone from The Who was in Quadrophenia. But its the same people working on it, thats the principle.[3] In a July 2008 interview with The Observer he also said, Gorillaz now to us is not like four animated characters any more its more like an organisation of people doing new projects. [ ] Thats my ideal model Gorillaz is a group of people who gave you this, and now want to give you new stuff.[4] In the Observer interview, Hewlett said that there is a new project which Damon and I are working on now, called Carousel, which is even bigger and more difficult than Monkey, and it isnt going to fit anywhere and no ones going to like it, ha ha ha! Weve started work Ive done a lot of visuals and Damons done a lot of music but we havent figured out how theyre going to fit together. I cant say much about it yet but its sort of like a film, but not with one narrative story. Theres many stories, told around a bigger story, set to music, and done in live action, animation, all different styles, well originally it was a film but now we think its a film and its a stage thing as well and look, its basically us doing what the fuck we want without worrying about whether its for a record company or a film company or whatever. So Im not sure how itll pan out, or even if it will happen. But Damons written around 70 songs for it, and Ive got great plans for the visuals, but right now, at this mo ment, its still just a really good idea.[4] Carousel was to be about the mystical aspects of Britain.[2] [edit] Concept Damon Albarn got the idea for Plastic Beach while on a beach next to his house: I was just looking for all the plastic within the sand, he said.[2] On 17 September 2008, Albarn and Jamie Hewlett announced that they would be doing another Gorillaz album in an interview with CBC News.[5] Hewlett said that from their work on Monkey, we just learned more about what we do, musically and artistically. Thats a great place to come at when we come to another Gorillaz album. It doesnt have to be animation and music.[6] Hewlett also expressed annoyance at having to draw the band members again: Im so fucking bored of drawing those characters. But then we had a moment where we had a new angle on it Im gonna adapt them.[5] In a later interview Hewlett said: theyll be the same characters, but a little bit older and told in a different way.[7] Albarn said in September 2008 that he wanted to work with an incredibly eclectic, surprising cast of people.[8] As with previous Gorillaz albums, Plastic Beach features a number of collaborations with other musicians and music groups. The album features Snoop Dogg, Hypnotic Brass Ensemble, Kano, Bashy, Bobby Womack, Mos Def, Gruff Rhys, De La Soul, Little Dragon, Mark E. Smith, Lou Reed, Mick Jones, Paul Simonon, Yukimi Nagano, sinfonia ViVA and The Syrian National Orchestra for Oriental Arabic Music.[9] [edit] Recording Albarn began recording material for a new Gorillaz album around June 2008.[10] He travelled to Beirut in March 2009 to record with the National Orchestra for Oriental Arabic Music.[11] The following month, he recorded with Derby-based orchestra sinfonia ViVa.[11] Grime rappers Kano and Bashy, who feature on White Flag, both had the flu during recording. Kano said We werent feeling great, the music was out of our comfort zone, it could have been a complete disaster.[11] Bobby Womack knew nothing about Gorillaz and was initially unsure about the collaboration, however, his daughter liked Gorillaz and convinced him to do it.[12] Womack was told to sing whatever was on his mind during the recording of Stylo. I was in there for an hour going crazy about love and politics, getting it off my chest, said Womack.[11] After an hour of recording, Womack, a diabetic, started to pass out. He was sat down and given a banana, before waking up minutes later.[11] Sweepstakes, the first song Mos Def r ecorded with Gorillaz,[13] was done in one take.[11] Mos Def described the song as one of the greatest things as an MC that Ive ever done.[13] Mick Jones and Paul Simonon completed their portion of the title track Plastic Beach in a day.[11] Several musicians who collaborated on songs for the album did not end up having all or any of their songs appear on the final album; some guests announced to have collaborated with the band do not feature on the album. British garage rock band The Horrors were invited to play on the album after Albarn heard their 2009 album Primary Colours.[14] They recorded a track with Albarn,[15] but no songs with the band appear on the final album. In an interview with Entertainment Weekly, Posdnuos of De La Soul said that the group had provided vocals on two songs for the album, Electric Shock and Sloped Tropics.[16] De La Soul only features on one song on the album, titled Superfast Jellyfish. Gruff Rhys recorded two songs Superfast Jellyfish and Leviathan. The latter, described by Rhys as more of a night-time song, a three oclock in the morning, speeding down the autobahn evading West German police-type track, does not feature on the album.[11] Mos Def said that he collaborated with Albarn on three songs;[13] however, Def only appears on two songs on the album. Albarn had previously announced that musician Barry Gibb would feature on the album but Gibb did not turn up to any recording sessions.[2] Animated Gorillaz bassist Murdoc said the band had collaborated with actress Una Stubbs,[10] however, she too does not appear on any of the albums tracks. [edit] Music Albarn said in an interview, Im making this one the most pop record Ive ever made in many ways, but with all my experience to try and at least present something that has got depth.[2] He added, I suppose what Ive done with this Gorillaz record is Ive tried to connect pop sensibility with trying to make people understand the essential melancholy of buying a ready made meal in loads of plastic packaging. People who watch X Factor might have some emotional connection to these things, this detritus that accompanies what seems to be the most important thing in peoples eyes, the celebrity voyeurism.[2] The first time Albarn went to Mali, he was taken to a landfill where he saw people taking every little bit, a little bit of fabric to the fabric regenerators, or the metal and the cans to the ironsmiths and the aluminium recyclers, and it goes on and by the time you get to the road, theyre selling stuff.[2] When Albarn went to a landfill outside of London to record the sound of seagulls for the album, he noticed a juxtaposition between the way the two countries dealt with rubbish.[2] Theyve got more snakes like adders, grass snakes, slow worms, toads, frogs, newts, all kinds of rodents, all kinds of squirrels, a massive amount of squirrels, a massive amount of foxes, and obviously, seagulls. [] This is part of the new ecology. And for the first time I saw the world in a new way. Ive always felt, Im trying to get across on this new record, the idea that plastic, we see it as being against nature but its come out of nature. We didnt create plastic, nature created plastic. And just seei ng the snakes like living in the warmth of decomposing plastic bags. They like it. It was a strange kind of optimism that I felt but trying to get that into pop music is a challenge, anyway. But important.[2] Albarn says the album maintains a lot of the melancholy from Carousel.[2] He worked hard on making his lyrics and melodies clear on the album.[2] Loads of orchestral stuff was recorded but only a fraction made it onto the final album.[2] [edit] Release and promotion On a black background is red uppercase text in a thick wavy font. The top line says Gorillaz, the second line says Plastic and the third line says Beach. The Plastic Beach logo used in promotional videos. A new picture of the band was published on 9 December 2009 on the cover of the UK edition of Wired magazine. On 14 January 2009, Albarn made an appearance as a guest DJ on BBC Radio 1, premiering demos of three new Gorillaz songs Electric Shock, Broken and Stylo.[17]. Stylo went to be heavily edited in its final version, while Broken remained mostly unchanged. Electric Shock did not make the album, though samples of the song were used in Rhinestone Eyes, as well as the intro orchestral separated into bonus track Three Hearts, Seven Seas, Twelve Moons. On 20 January 2010, the official Gorillaz website was heavily revamped to fit the Plastic Beach theme. Over a period of time, a numerous amount of short clips were posted on the site, mainly showing various shots of a large Plastic Beach model backed by segments of new Gorillaz music. Out of the 13 short clips, only 2 of the clips had audio that would eventually end up on the album. The tracks were White Flag and Pirates Progress (an extended version of the Orchestral Intro found on the album). Also on the website was a countdown timer, which on 23 February 2010 counted down to zero. After a significant delay, a new full Kong studios-esque interactive Plastic Beach Beachsite was uploaded onto the website, opening certain sections of Plastic Beach to be visited by guests. On 21 January 2010, Gorillaz member Murdoc took over NME Radio and Yahoo! Radio. He played a 45 minute set of songs while providing exposition on the story of Gorillaz. A total of four broadcasts were uploaded online, leading to the release of the album. All four are now available on the official Gorillaz website. Short animated idents have been released for fictional band members Murdoc, 2D, Russel, and the Noodle cyborg. The first depicts Murdoc fleeing from an unknown, rifle-wielding assailant, and the second depicts 2Ds abduction and transportation to Plastic Beach by a masked figure. The third features a snippet of the song Three Hearts, Seven Seas, Twelve Moons playing in the background. The track can be found as a bonus track along with Pirates Progress on the iTunes Deluxe edition. Russels ident has him stomping off of the edge of a pier and diving into the ocean, presumably headed to Plastic Beach for reasons unknown. The fourth feature a zoom in on the cyborg, its face plate open. A fifth ident has been released, showing a luxury cruise sail being bombarded by torpedoes coming from planes flying above it. A crew member rushes over to cabin 13 to warn a passenger, who is revealed to be Noodle (wearing the Oni Mask), that the cruise is under attack by pirates and he was told to escort her to the lifeboats. Noodle then grabs her briefcase and opens it, revealing a gun, and passes the crew member while heading out, presumably to face the pirates. Noodles ident acts as a trailer to the On Melancholy Hill music video, which was released on June 15. On 26 February 2010, a minimix of the album was made available on the official website to download for free.[18] The minimix is an eight-minute composition of songs from the album, a number of which had not been previously released. Welcome to the World of the Plastic Beach, Rhinestone Eyes and White Flag were premiered on the Australian radio station Triple J on 28 February 2010, in respective order, at one hour intervals. On 1 March 2010, NPR debuted the entire album via streaming.[19] Later on in the day, the album also become available for streaming at Guardian.co.uk.[20] [edit] Singles The album has produced two singles as of August 2010. * Stylo was the first single from the album, released digitally on 26 January 2010. * On Melancholy Hill became the second single from the album which replaced Superfast Jellyfish and was released exclusively on iTunes on June 15th.

Evaluation of Mary Shelleys Frankenstein Essay -- Mary Shelley Franke

Evaluation of Mary Shelley's Frankenstein Form, Structure and Plot   Ã‚  Ã‚  Ã‚  Ã‚  Frankenstein, an epistolary novel by Mary Shelley, deals with epistemology, is divided into three volumes, each taking place at a distinct time. Volume I highlights the correspondence in letters between Robert Walton, an Arctic seafarer, and his sister, Margaret Saville. Walton's letters to Margaret basically explain his expedition at sea and introduce Victor Frankenstein, the protagonist of the novel. Volume II is essentially Frankenstein's narrative, told in his point of view, with much action, death, and many more characters. There are a few chapters within this volume in which the monster narrates his adventures while alone. Volume III displays Victor's death and the monsters portrayal as a desperate character. Robert Walton also writes one final letter to his sister, explaining the remainder of Victor's story. The story is written chronologically, but because Victor's narrative brings about a flashback, it seems as if Victor is found, then the story shifts ba ck in time to Victor?s youth and works its way back into present time. Volume I and Volume III are written in Walton?s perspective but Volume II is written mostly in Frankenstein's point of view. The work follows the patterns of an epistolary novel in that letters introduce the plot, the plot itself follows, and then letters to commence the plot end the story. The actual happenings of Frankenstein cover a two year period, but this does not include Victor?s narrative in Volume II. Characters   Ã‚  Ã‚  Ã‚  Ã‚  The characters that serve as narrators at some time during the story, Robert Walton Victor Frankenstein, and the daemon, may be considered believable. Walton describes his aspirations and limited findings, which lack room for inaccuracies. Frankenstein?s narrative, which seems somewhat farfetched at first with the introduction of the monster, proves itself as believable due to the raw emotions he expresses. The monster?s narrative is also believable because it just accounts for what he had done to fill time while alone in the woods.   Ã‚  Ã‚  Ã‚  Ã‚  Victor Frankenstein, one of the novel?s round characters, may be described as a creative, knowledgeable, and reserved man in his middle ages. The novel is unique in that Victor Frankenstein is both the protagonist and antagonist, consequentially creating a conflict of man versus himself. W... ...n my native   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  wood, nor known nor felt beyond the sensations of hunger, thirst, and   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  heat! Of what a strange nature is knowledge! (119).   Ã‚  Ã‚  Ã‚  Ã‚  The theme only heightens toward the end when Frankenstein sputters his dying words: ?Farewell, Walton! Seek happiness in tranquility and avoid ambition, even if it be the only apparently innocent one of distinguishing yourself in the science and discoveries. Yet why do I say this? I have myself been blasted in these hopes, yet another may succeed.? (215). It is only appropriate that his dying words confront the main them of the story. In essence, Frankenstein is confirming that knowledge is, in fact, dangerous, but even more dangerous is not pursuing knowledge for if one were to succeed, he would open that field up to all of mankind. Significance of Title There seems to be no true significance of the title Frankenstein. It seems merely to be named after the story?s main character, protagonist, antagonist, and, of course, its roundest character. Works Cited: Shelley, Mary Wollstonecraft. Frankenstein; or, The Modern Prometheus. Ed. D.L. Macdonald and Kathleen Scherf. Peterborough: Broadview Press, 1994.

Temple of Luxor :: essays research papers

Ancient Egypt’s pyramids are the oldest and largest stone structure in the world. Along the Nile 35 major pyramids still stand. The three largest pyramids at Giza rank as one of the seven wonders of the Ancient World. It was on the list of notable things to see which was made up by the travelers during ancient times. The ancient Egyptians also built temples of limestone. They designed parts of the temples to resemble plants. Moreover, many of ancient Egypt’s finest paintings and other works of art were produced for tombs and temples. Ancient Egyptian sculptors decorated temples with carvings showing festivals, military victories, and other important events. Sculptors also carved large stone sphinxes. These statutes were supposed to represent Egyptian Kings or Gods and were used to Guard temples and tombs. The Temples were houses of worship. The word temple most often refers to Buddhist, Confucian, Hindu, Taoist, and ancient Near Eastern and European places of worship. Most Temples are built to honor god, a God, or many Gods. Many of these buildings are considered the homes of gods. Back then and still today worship at temples often involves traditional ceremonies and may include sacrifices. Certain temples stood on sacred sites. The design of numerous temples was symbolic. Luxor has often been called the â€Å"worlds greatest open air museum†, as indeed it is and much more. The number and safeguarding of the monuments in the Luxor area is said to be unparalleled then in any other part of the world. Actually, Luxor is really comprised of three different areas, consisting of the City of Luxor on the East side of the Nile, the town of Karnak just north of Luxor and Thebes, which the ancient Egyptians called Waset, which is on the west side of the Nile across from Luxor. The modern town of Luxor is home to 170,000 people in Egypt today. Luxor is the site of the ancient city of Thebes, which was the capital of Egypt from the 12th dynasty (1991 BC) and achieved its peak during the New Kingdom (1539 BC to around 700 BC). Although the mud brick palaces of Thebes have long disappeared, the stone temples have survived. The temple remained buried beneath the town of Luxor for thousands of years, and was not uncovered until a mosque was built on top of it. Now, the mosque remains an important part of the entire temple.

Making the Corps :: Essays Papers

Making the Corps As a Wall Street Journal Pentagon correspondent, Thomas E. Ricks is one of America’s elite military journalists. He has been nominated for a Pulitzer Prize and awarded a Society of Professional Journalists Award for his writings based on the Marines. Thomas E. Ricks lectures to military officers and was a member of Harvard University’s Senior Advisory Council on the project on U.S. Civil-Military Relations. As a Pentagon correspondent, he can access information where no other civilian can step foot—traveling with soldiers abroad, his eyes tell the tale of the life of a Marine. On December of 1992, U.S. troops landed in Somalia. It was Thomas E. Ricks’ first deployment as a Pentagon Reporter. Opening the beginning chapter, he speaks of his first-hand experience he encountered while traveling with a squad from Alpha Company of the 1st battalion of the 7th Marines. Exceptionally qualified, his work on Making The Corps was cited by Thomas E. Ricks himself. Few events were videotaped, and some related by several participants and observers. Thoughts of Platoon 3086 and military documentations, such as â€Å"Recruit Incident Reports† and â€Å"Recruit Evaluation Cards†, were used as well to get an inside feel of the way recruits and Drill Instructors see Boot Camp. Why did he pick the Marines as his topic? Attracted to the Corps perception and morale, Thomas E. Ricks expresses the Marines as the only service still upholding its honor and tradition. Due to society changing into a commercial society with a â€Å"me† attitude, civilians focus on how they can splendor themselves with material items—never looking big picture at all that we can accomplish as a team if we give our heart and soul in life. Team meaning everyone on earth, for we are the people that provide for one another with peace and prosperity. As a Marine, it is imperative to have leadership skills along with being capable to work with others. This book was written to enhance the reader’s mentality of how the Marines operate. It informs those who are looking into the service, and provides an in depth look into the trials and tribulations it has been through—as well as conquered. This book substantially explains the vigorous training platoon 3086 went through in order to earn the title of being a Marine.

Medicine and Mental Illness

K272 TMA01 Consider the usefulness of a holistic model in explaining the experience of mental health. A holistic approach to mental illness means that the user’s physical, mental and spiritual health along with the user s state of mind, lifestyle and social factors will all be taken into consideration when analysing them. Holism refers to treating the whole person. This means that holism feels disease doesn’t just affect the body, but also the mind and spirit as well. It’s said that the five dimensions are all inter related and so if one is c hanged then the other dimensions will all be impacted in some way or another. In a sense I feel that holism is practical as it explores several avenues in order to treat mental illness rather than the bio-medical approach which uses only one. The World Health Organisation (1946), define health in the following way ‘a state of complete physical, mental and social wellbeing and not merely the absence of disease and infirmity’. This definition of health supports both the medical and social models. In suggesting that wellbeing is the key to health the definition embraces the idea that in the treatment of illness all factors, social, mental and physical must be taken into account. If this definition is what professional’s base their treatment of mental health upon, then it could be seen that the medical and holistic models are intertwined and should in fact work in harmony. Yet one model holds dominance over the other. It is the medical model which is predominantly used in the treatment of mental health (Bentall, 2003) The Biomedical Model The bio medical model evolved as a response to diseases in the 19th century. German psychiatrists then used this model, based on their beliefs and not hard evidence, to categorize the symptoms of mental distress into distinct conditions, one of which was Schizophrenia (Bentall, 2003). The model suggests that mental health is an illness, characterised by specific symptoms that have a pathological base. This came about because research supported the notion that mental ill health was due to chemical imbalances, body dysfunction or injury (McCullough et al, 2005, Pritchard, 2006). However there is another suggestion that mental health is a hypothetical construct† (Boyle, 2002: 14). The fundamental focus of this model is that the individual is the source of their mental illness. Therefore the person can be treated and as with most illness the medical model will look at medication as the way forward (Beresford, 2005). Within this model the body is seen as a device rather than a person and as an appliance its functions will often need repair (Giddens, 2006). This thought process is damaging, it can encourage a poor relationship. When the ‘person’ becomes lost and is seen as a list of symptoms, they become stigmatised and labelled. This labelling can cause further mental distress and so more ‘symptoms’ may be seen (Thompson, 2006). The medical model sees mental illness as a brain malfunction, an imbalance, a set of symptoms, to restore mental health the medical experts will endeavour to adjust the imbalances with a variety of drugs. The use of drugs often does give a quick fix to some symptoms; however the use often creates a dependence, which may last until death (Harris et al, 2007). This dependence on drugs will give further credence to the medical model. Many researchers point out that this reliance on medication causes further mental distress, as the side effects can be many and enduring, adding further problems to those with a diagnosis of mental illness(Wallcraft, 2005,Usher et al, 2006). The Holistic Model As we know the holistic model is not the most popular model, it is however very important as it represents a way of thinking and understanding mental distress and gives a positive approach to working with and supporting people experiencing mental illness. Each person’s experience of mental illness is unique. Seedhouse (2000, pp 59-60) suggests that holism makes two main claims: that the whole cannot be fully understood separately and that they separate parts cannot be understood apart from the whole. Holism has many available methods including counselling, and congestive behaviour therapy. Although all of these aspects work together each promotes its own therapeutic power, which doesn’t really take a holistic perspective as it claims to. This can be very confusing and distressing for a user who has only ever encountered the biomedical model. A good example of this is (Taussig, 2002, p10) â€Å"the recovery from breakdowns has always been slow and painful, and each one has brought a different treatment ranging from C. B. T therapy to psychoanalysis. On each occasion when I called on the providers to help me out of the dark, each stood proudly alone protesting their own therapeutic power and efficacy†. Holism allows users to see how the body and mind are connected by letting them reflect. Reflection matters because it is continuous with practise. How you think about what you are doing affects how you do it, or whether you do it at all. It may direct your research or your whole attitude to people who do things differently, or indeed your whole life. (Blackburn 1999) However holistic approaches can bring the mind-body divide to the forefront as its been proven that reflecting on emotions can bring on physical distress such as raised heartbeat, headaches, and pains. Bringing supressed thoughts to the surface can also cause people to become dependent on such things as alcohol and drugs which need some biomedical intervention. Mind-body relations are always mutual and bidirectional-the body affects the mind and is affected by it. mind and body are so integrally related that, in practise], it makes little sense to refer to therapies as solely â€Å"mental† or† physical†, rather mind-body could perhaps be best regarded as an overall process that is not easily dissected into separate and distinct components or parts. (Seedhouse 2002, p55). . Whilst there are arguably opposing principles within the medical and holistic model it can be suggested that the diversity can be productive. There are aspects of both models that may help with the diagnoses of mental illness. The bio medical model through research will continue to strive for a specific, pathological base. Medicine aims to prevent mortality, with a high incidence of morbidity within the group of people diagnosed with mental illness, on-going research is a must (Muir-Cochrane 2006). The holistic model will strive to ensure, that the person with mental distress will have an individual programme tailored to their needs and therefore a selection of treatments may be the answer. The Hippocratic Oath which is fundamental in medicine suggests that interventions delivered from the medical profession of which psychiatry belongs ‘do no harm’ Sokol (2008). If the so called experts used the model to treat service users with a diagnoses mental illness in a way that caused no harm they would strive to ensure that when assessment was undertaken all aspects of the medical and holistic models of mental distress would be taken into account. The complex nature of mental illness would be identified and a more impartial framework of support could be supplied. It could look at solutions and ways of coping, rather than problems and illness. It would value the service user with mental distress, building a relationship and remembering that ‘mental illness’ it is not just an illness, a list of symptoms, there is a person present that needs to be respected. Perhaps the unification of these two models would enable the treatment for mental illness to be more people centred and unique. Service users could define what help was needed, and the balance of power would be with the expert. (Warren, 2007). References Beresford, P. (2005) Social Approaches to Madness and Distress: User Perspectives and User Knowledge, In J Tew (Ed), Social Perspectives in Mental Health: Developing Social Models to Understand and Work with Mental Distress, London: Jessica Kingsley. Bentall, R. P. (2003) Madness Explained: Psychosis and Human Nature, London: Penguin. Blackburn, (1999) Bowen, P. (2007) Blackstone’s Guide to the Mental Health Act 2007, Oxford: Oxford University Press. Boyle, M. (2002) Schizophrenia: A Scientific Delusion, London: Routledge. Giddens, (2006) Harris Et Al (2007) McCullogh Et Al (2005), Pritchard (2006) Muir-Cochrane (2006) Seedhouse (2000 P59-60) Seedhouse (2002 p55) Sokol (2008) Thompson (2006) Toussig (2002 p10) Usher Et Al (2006) Warren (2007) Word Count -1750 including references

Culture and Prime Time Television Essay

pagan studies is a critical approach that focuses precaution on the role of the media as a principal factor by which political theory is introduced and pay backd within contemporaneous cultivation. sensation of the central tenets of cultural studies is that the media promote the predominate political theory of a grow (Silverblatt, 98). Primetime video recording, schedule on idiot box that psycheal credit lines mingled with the hours of 7-10 p. m. central standard time, is one of the outlets that till sequence uses to deliver nurses therefore, both(prenominal) of the fork outs that occupation on primetime television ar a true coefficient of reflection of prevalent political orientation/ ending. pagan studies and media literacy theories help to explain how this is transpargonnt in the messages delivered through many of the channelizes that air on primetime television. A few domain acquaints that reflect the overriding the Statesn purification/ideology a rgon belongings up with the Kardashians, the Statess contiguous transcend put, and straddles polarity. Keeping up with the Kardashians is an the Statesn man television repoint that airs on primetime television. It documents the lives of the Kardashians and the Jenners. The Kardashians include Kim, Kourtney, Khloe, and Robert.They are the babyren of the late Robert Kardashian. The Jenners include Bruce, Kylie, Kendall, and Kris. Bruce and Kris Jenner are the parents of this blended family. Keeping up with the Kardashians became a major hit from inception. The exhibit put outs its earreach the opportunity to learn more(prenominal) near the Kardashians. The tell reveals secrets about the family that the listening wouldnt early(a)wise live on. For instance, it allowed the auditory sense to learn elaborate about scandals that took place in some of the Kardashians lives before they became famous.In addition, the evidence offers its auditory sense the opportunity to grapple the familys tog out to fame. age Kim Kardashian is the virtually popular person on the show, many of her siblings are come out-go to share the spotlight as a result of existence on the show. The fabrication of an ideology within a socialisation is referred to as hegemony. Critical theorists like Stuart lobby argue that the worldviews presented through the media do non merely reflect or reinforce culture scarce in occurrence require thinking by promoting the dominant ideology of a culture(Silverblatt, 99). sequence keeping up with the Kardashians was more than presumable cr saped as a means of reservation money for both the producers and the family, the show belike has more of an effect on conjunction than it believes that is does. On the menses season of the show, Kourtney Kardashian is toilsome to get pregnant with her second child by Scott Disick, her first sons father. Because Kourtney is famous and she and Scott are not married, the auditory modalit y may begin to think that it is ok to have kids out of wedlock. This type of manner seems to be becoming a dominant ideology.While this type of behavior occurs in our hunting lodge, it was never accepted as freely as it is now. On other note, the shows does offer the conquer worldview where striving for achievement is lots portrayed as a raise of personal resolve, requiring discipline, sacrifice, and commitment (Silverblatt, 111). On Keeping up with the Kardashians, Kris, Kim, Kourtney, and Khloe work in truth stern to be advantageful. They are in truth disciplined, committed, and compulsive for supremacy. They sacrifice having relationships and time with family to pursue their dreams. This is not a dominant ideology in our culture.While hard work, commitment, and discipline cope with success in the Statesn culture, not too many people provide sacrifice being away from their families, specially their husbands for success. Keeping up with the Kardashians can as well as be viewed as a strife worldview. This means that the show suggests through the characters actions that success is a sport, in which people manage against one another (Silverblatt, 111). On the virtually recent episode of Keeping up with the Kardashians, Kim becomes very militant to a diaphragm where she bets Kourtney $10,000 to play her in a hazard of deceiver.This bet was raised after Kim had already lost the first game of chess and had to become Kourtneys maid for a day. As stated on the show, Kims drive to be the best, even in here career, makes her a very competitive person. On top of being very competitive, she is alike a soar loser. She uses her gains as a way to measure her success against her sisters success. The contest worldview reminds me of the the Statesn phrase, keeping up with the Jones. Some people live to be like someone else and to have hardly as much or more than the next person.Keeping up with the Kardashians, as the name implies seems to think that fr aternity wants to be on their level in basis of success and fame. In a society and culture were possessions and wealth tend to bushel you, there is no wonder why the show is a commodious hit. alas this is a part of the the Statesn culture however, it is not a dominant ideology. Americas future(a) crystallise precedent is another popular reality television show that airs on primetime television. The show was the first show of its kind that offered teenagers and juvenility women the opportunity to compete on depicted object television to become Americas attached Top position.The show was a huge success from inception and readily became one of the highest rated shows on network television that appealed to a wide audition of females ranging from age 18-34. By inviting America into the lives of beautiful models, the copy industry, and dish antenna and fashion, Americas Next Top amaze entered the market as a force to be reckoned with. While Americas Next Top Model emerged as a reflection of American culture, in many ways it also began to go American culture. It became Americas new trendsetter, beauty expert, poser mentor, and entertainment.Each season of Americas Next Top Model offers its audience 9-13 episodes with 10-14 contestants competing for the title of Americas Next Top Model. A contestant is eliminated on each episode of the show, which steepens the competition as the season progresses. To provide the audience with a more realistic feel for the industry, Americas Next Top Model offers drastic makeovers, personal smell experiences of the contestants, sorry challenges, traveling ventures, and extravagant living ar come outments. sweetie is a huge part of the show as implied by the title of the show, notwithstanding talent along with ambition plays a major role as well. gibe to Silverblatt, the personal value of the media communicator are interlocking with membership in a do of subcultures based upon gender, ethical/racial identity, s top of life, and class which operate according to secern value systems. In order to call a value system operating(a) in a media production, it is of paramount splendor to define its culture (Silverblatt, 109). It is evident that Americas Next Top Model shares an American culture. Not only does the producer, Tyra Banks, share this akin American culture, but she also shares other subcultures with her audience, which includes gender, stages of life, and race.Analyzing characters is a strategy that Silverblatt addresses as a way to identify the value system operating within media presentations. Heroes and Heroines realise those qualities that society considers admirable. Heroes generally prevail in media entertainment programming because they embody the set that are esteemed within the culture (Silverblatt, 109). Both Tyra Banks and the contestants of Americas Next Top Model insinuate beauty and talent, which are qualities that most women would love to have.These girls signify wh at our culture defines as model stuff and nonsense and thus a reflection of a dominant ideology. They are tall, slim, have unflawed skin, and are beautiful. These are qualities that some of the audience may either possess or admire in the contestants. Successful media figures are in control, free to determine their accept good deals (Silverblatt, 111). The contestants on the show are unflinching to be unique, to stand out from the crowd, and to get along the title. They know that their fate on the show and for their life thereafter depends on their tendency to win.These are roles that are shared by most Americans. American culture suggests that fate is in the hands of the beholder therefore, this tantrum of the show is a reflection of a dominant ideology. This implies that whatever happens in life is the sole responsibility of the individual and that success comes with being confident and in control. triumphs ingleside is yet another American reality television show that airs on primetime television. The show introduces America to exalted count, also known as Run DMC, as a minister, his family, and his family life.Runs House focuses on rarefied Run as provides parenting to his family of five children which range in age from age 8 to 21 with his loving wife, Justine. Viewers get a see Reverend Run in action as this hands-on, very involved, hip-hop gone minister atomic number 91 negotiates everyday parenting challenges from the birds and the bees to helping with homework. Runs House is a perfect lawsuit of American culture as we know it. This family of seven that consists of five children and a pay back and father in the home communes together, ingest together, and participate in family activities and trips together.While the children of the show distillery get in incommode for misbehaving or getting bad grades, they observe their parents. They seem to honor the values that they are taught and work hard to keep their parents proud. On one pa rticular episode of the show, the audience learned that Vanessa and Angela were still virgins at age 18 and 21. In this same episode, the girls mention that they are going to calculate until they are married before they ensnarl in sexual activities. This is a lesson that is taught to many, but carried out by fewer. While this seems to be far from the norm in current day society, his aspect of the show could shape culture and have a huge impact on the younger audience who admire Angela and Vanessa. Runs House seems to fit the Physical Ideal worldview which means that the family is admired because of the role that they play in this society. Reverend Run and his family seem to still be grounded with old fashion values in a society and culture where that seems to be fading, temptations are ever increasing, and infidelity is accepted. Some families no longer eat at the table together nevertheless, pray together.In addition, some children are being raised in single family homes where t he fuck off works most of the time. Living in a home where there are two parents that have vested interest in their childrens lives and that seem to be apt makes this family a physical ideal that most people would admire and would love to have. Cultural studies and media literacy theories help to identify dominant ideology in media which includes primetime television (Silverblatt, 98). The three reality television shows listed above are either deeply embedded in American culture or either shape it.For the most part, Keeping up with the Kardashians and Americas Next Top Model for the most part are both a true reflection of the contemporary dominant ideology. Runs House on the other hand is s reflection of the modern ideology. The role that Reverend Runs family plays in this society is more similar to Leave it to beaver which aired in the 70s and was very appropriate for that time. While the show had high ratings, it is not the norm compared to other reality television shows that a ir on primetime television.

Business Research Process Essay

AbstractThe business look make is an of the essence(predicate) tool that can help the marketing in a business. By using the go of this process managers argon able to make decisions ground on the study of the consumer and taper audience. It is overly important to identify the competitors in order to confine fat and competitive.Business seek ProcessThe business research method involves the studying of all parts of a high society, the guests, and the market to make important decisions for the business. The strengths and weaknesses of a company ar evaluated but especially how a customer views their goods and merchandise. Management studies the competition and the industry that which they are a part of. As part of the management at AZ Alarm Company, I make implement of the business research process myself. The first graduation in this process is to identify the significant competitors in the industry. In the alarm industry it is important to realize what other companies are offering so that we stay competitive and bring in new customers sequence still making a profit. Most of this reading is readily available and easy to obtain.The second graduation in the process is to study the customer or consumer. Doing this enables management to find out what the needs and wants are in order to create new intersections. By analyzing this information it is also to be determined the numerate of money someone is resulting to spend on these services. After this information has been gathered it is ready to be analyzed. Companies somemultiplication use the SWOT (Strengths, weaknesses, opportunities, and threats) analysis. This method enables a business owner or management to stir their strengths and to figure out what needs to do to pitch their weaknesses into strengths. Opportunities need to be taken advantage of and utilized because they will not always be available.The target audience also needs to be taken into consideration. If a business is marketing to people that will not use or benefit from their product or service they will not be able to meet their full potential. This can also affect their profit and gain immensely. All of the step in the business research method are only effective if the information is used and utilise to develop and better their marketing strategies. Collecting and analyzing selective information is something that is ongoing and should be done continuously. As times and technology change so does a consumers wants, needs, and preferences. At AZ Alarm we are always to essay to have the newest and latest technology but also at a competitive price so that we stay on top.ReferencesCooper, D., & Schindler, P. (2011). Business research methods (11th ed.). spick-and-span York, NY McGraw-Hill/Irwin. Suttle, R. (2013). The Steps in a Business Research Process. Retrieved from http//smallbusiness.chron.com/steps-business-research-process-3294.htmlSuttle, R. (2013). What Is a Business Research Process?. Retrieved from http//smallbusiness.chron.com/business-research-process-3279.html