Business Research Process Essay

AbstractThe business look make is an of the essence(predicate) tool that can help the marketing in a business. By using the go of this process managers argon able to make decisions ground on the study of the consumer and taper audience. It is overly important to identify the competitors in order to confine fat and competitive.Business seek ProcessThe business research method involves the studying of all parts of a high society, the guests, and the market to make important decisions for the business. The strengths and weaknesses of a company ar evaluated but especially how a customer views their goods and merchandise. Management studies the competition and the industry that which they are a part of. As part of the management at AZ Alarm Company, I make implement of the business research process myself. The first graduation in this process is to identify the significant competitors in the industry. In the alarm industry it is important to realize what other companies are offering so that we stay competitive and bring in new customers sequence still making a profit. Most of this reading is readily available and easy to obtain.The second graduation in the process is to study the customer or consumer. Doing this enables management to find out what the needs and wants are in order to create new intersections. By analyzing this information it is also to be determined the numerate of money someone is resulting to spend on these services. After this information has been gathered it is ready to be analyzed. Companies somemultiplication use the SWOT (Strengths, weaknesses, opportunities, and threats) analysis. This method enables a business owner or management to stir their strengths and to figure out what needs to do to pitch their weaknesses into strengths. Opportunities need to be taken advantage of and utilized because they will not always be available.The target audience also needs to be taken into consideration. If a business is marketing to people that will not use or benefit from their product or service they will not be able to meet their full potential. This can also affect their profit and gain immensely. All of the step in the business research method are only effective if the information is used and utilise to develop and better their marketing strategies. Collecting and analyzing selective information is something that is ongoing and should be done continuously. As times and technology change so does a consumers wants, needs, and preferences. At AZ Alarm we are always to essay to have the newest and latest technology but also at a competitive price so that we stay on top.ReferencesCooper, D., & Schindler, P. (2011). Business research methods (11th ed.). spick-and-span York, NY McGraw-Hill/Irwin. Suttle, R. (2013). The Steps in a Business Research Process. Retrieved from http//smallbusiness.chron.com/steps-business-research-process-3294.htmlSuttle, R. (2013). What Is a Business Research Process?. Retrieved from http//smallbusiness.chron.com/business-research-process-3279.html